Marketing products and marketing services each require two very different approaches. In the former, your customers get something tangible that they can hold in their hands and evaluate quantitatively. The latter is more subjective and your customers must rely on qualitative criteria to determine if they will give you a good or bad review. When it comes to services, people buy from people they like. Seeing your face plastered on a billboard or in an ad on a Web site, email, or newspaper isn't going to have as much sway with them. Which brings me to this headline and the fact that the first rule is to just show up.
I've been getting a lot of questions about CRM (Customer Relationship Management) applications lately and, not having found the right solution for myself just yet, I wanted to pass on some ways to make it easier to keep up with projects and opportunities. It seems like most of the CRMs that are available are are cost-prohibitive for small businesses. It is possible to bring together a number of different services and keep the costs down, but my goal here is to find a CRM which is both easy to use and offers the tools available to enterprise users, but is still affordable to the solo consultant or small business.