Three Steps to Enhance UX for Your Travel Site

PublisherSol Minion Developmenthttps: User Experience planningTravel Sitesmall business

In the travel industry, user experience (UX) can make or break your business. UX includes everything — from landing page design to customer service — that impacts how the user feels about your company when they interact with your website.

Travelers want to find the best deals easily, and you’ve got plenty of competition. If key information is hard to locate or your booking process looks like a hassle, they’ll bounce without a second thought. This guide can help improve your travel site’s UX, win your customers’ trust, and earn more bookings.

How to Improve the UX of Your Travel Site

1. Minimize page loading times

Slow-loading pages are a sure way to chase off customers — especially on mobile devices, where the customer journey most often begins. Doing a speed test to identify slow pages is a great place to start taking your site’s UX to the next level.

You can simulate different network conditions with Network Throttling on Chrome with these step-by-step instructions from Browserstack. Then, take these steps to speed up slow pages, aiming for loading times between 1 and 4 seconds.

2. Optimize for Mobile

Once you’ve addressed slow-loading pages, take a closer look at how your website appears and functions on mobile. Are images and text oversized, distorted, or only partially visible on smaller screens? Do users have to do a lot of scrolling to find important information? These issues quickly lead to frustration and abandonment, but they’re fairly easy to fix.

3. Simplify Your Navigation and Booking Process

As a rule, the fewer hoops customers have to jump through, the happier they’ll be with their experience. This can be a challenge in the travel industry, though, as you have to collect more information to provide helpful and accurate results to travelers.

Check out these examples of travel websites that found unique ways to accomplish these goals.

Balance ease of use and security

Effective customer service is always a balancing act, but a few integrations can make it easier on yourself and your customers. An AI chatbot can help field FAQ’s and route more complex questions to your customer service team.

Consider an integration for self-service cancellation and subscription management. No one wants to be stuck in limbo waiting on an email to confirm whether they’ll be charged for a booking they had to cancel.

To keep your customer data secure, use SSL encryption, only use secure payment processors, and implement multifactor authentication protocols. Make sure all your processes are covered in your company’s cybersecurity plan.

Need help integrating tools to enhance your travel site’s UX?