Three Steps to Enhance UX for Your Travel Site

In the travel industry, user experience (UX) can make or break your business. UX includes everything — from landing page design to customer service — that impacts how the user feels about your company when they interact with your website.

Travelers want to find the best deals easily, and you’ve got plenty of competition. If key information is hard to locate or your booking process looks like a hassle, they’ll bounce without a second thought. This guide can help improve your travel site’s UX, win your customers’ trust, and earn more bookings.