Two Strategies to Level Up Your Website Performance

If you run a business, your inbox is probably bombarded with offers that promise to revolutionize your web platforms. There are countless apps and services on the market to enhance your website, and the sheer volume of options can be overwhelming. 

Sometimes, though, it’s the more subtle, strategic choices that make the most impact. We’ll take a look at two vital strategies to boost your website’s performance without a massive overhaul.

Three Social Commerce Strategies for Your Small Business

Pandemic lockdowns, supply-chain disruptions, inflation, and conflicts around the globe have put immense pressure on small businesses in recent years. Many have struggled or failed to adapt to such volatility. 

Resilient businesses, however, have adapted to reach the growing number of people turning to social media to feel connected and informed about the world. 

Social commerce offers unique solutions to some of the challenges facing small to medium-sized businesses (SMBs) in 2024. Here’s what you need to know. 

Strategies and Tools for Collaborative Project Management Across Borders

As physical location becomes less important in digitally-oriented jobs, learning to leverage the skills of global teams is a must. Remote collaboration has its challenges, but the benefits can far outweigh them. 

To manage global teams  successfully, you’ll need clear communication, the right tools, and a willingness to re-evaluate rigid work models that may be more familiar than helpful. If this seems daunting, here’s where to start.

Centering Values and Strategic Automation in 2024

The needs of our interconnected world look a little different each year. As you set fresh business goals, it’s a good time to revisit your strategies to meet your customers where they are. 

To connect with your audience in 2024, you’ll need to do more to market and deliver a great product or service. Now more than ever, your customers care about the quality of their experiences and where their money is going. 

How to Avoid Bias in Your Data Collection and Analysis

Whether we like it or not, bias exists ― in humans and the systems we create. In data collection and analysis, bias can cause errors that skew information and omit important data.

Acknowledging its existence is the first step to removing its claws so it can’t cause damage to communities or your business goals.

4 Ways to Build Trust With Your Customers

With virtually endless options at their fingertips, your customers are going to choose businesses they feel deserve their trust. So how do you earn and keep that trust? If you’ve struggled to find concrete answers to this equation, we’ve got you.

3 Tasks You Could be Augmenting With AI ― and Some You Shouldn't

AI is already beginning to shape the way we live and work. While there are legitimate legal and ethical concerns about leaning heavily on AI for creative and judgment-based work, it can simplify time-consuming tasks for your business in many ways.

Using Data Analytics Ethically to Boost your Business

Government bodies and tech giants are putting data collection and its control under the microscope. Here’s what you need to know.

Your Mid-Year Information Security Strategy Review

It’s important to do a mid-year review -- assess your plan and your goals, and make key adjustments. Here’s what we recommend.

Can I Outsource a CTO?

Technology is central to your business performance, product development, and revenues. You need a leader to map out your strategy and implement it, but hiring a CIO can a huge step for a small business. It doesn’t have to be -- you can outsource. CIO-for-hire is a great option for a small business looking to get the leadership it needs to stay dialed into the always-evolving technology landscape.

Thinking BIG With Your Technology Strategy

These days, you need to prepare your business for digital transformation, integrating new technology, automating processes, and cyberattacks. A proactive technology strategy will help your business stay a step ahead. Just think of the possibilities for growth, security, and new opportunities. Think BIG!

Software Updates And Your Technology Strategy

The most basic element to ensuring that your technology performs is keeping it up to date. Maintaining software updates keeps it secure, protects against threats, and ensures that it runs smoothly in order to keep up with your business’s growth.