Making the decision to start a web project can seem overwhelming. There’s so much to know: audience, SEO, and catchy domain names are just a few. And unless you’re a web developer, it’s hard to sift through all the advice and add-ons to figure out exactly what you need. In this blog, we’re going to outline the four goals you need to set before you start your web project.
In this installment, I’m going to talk about something that comes up on many projects: the pivot. Every project starts out with one idea that is believed to be set in stone, but what inevitably happens is a customer starts asking for something no one ever conceived (or that was downplayed for one reason or another). For Compliance Clinic, that was data storage.
As you’ve already seen, I’m building more than just a consulting business and I’ve mentioned a few times that marketing a product is very different from marketing services. Since July, I’ve been working on creating a new digital product and there’s been a lot of lessons along the way. Here’s a few tips about leveraging the network you’ve built for more than just referrals.