In our last blog, I went over the importance of making goals with your web projects. However, before you can start making goals, you have to know exactly what type of project you’re going to be creating. With so many options available today, you have a choice to make: you can either go Wordpress or you can custom-build your project. But which is better? Well, that depends on a few different factors. Below are just a few things to consider when thinking about going WordPress or custom-build.
Everyone wants their Web site to reach their audience and provide a great experience for their customers and potential customers. Most people believe that the colors matching perfectly or the placement of your best-selling service front-and-center is most important. It is ... visually. What about people that are color blind? Visually-impaired people use the Internet with special software and browser plugins to consume content. Has your ideal design considered them as well?
When it comes to any kind of app or Web site, it just needs to work. I was recently approached by someone in my network checking to make sure a connection would be a good referral. The organization has a sizeable Web site which includes event calendars and ecommerce (primarily in the form of registration payments for events), but for a recently designed site I'm left feeling like I time warped back to the 90s.
Many small businesses look at a Web site as little more than a necessary cost of doing business. We've heard, more than once, "nobody comes to us because of our Web site" from business owners. The truth is that customers may not come to you because of your Web site, but they will use it to gauge whether they can trust you and to find out more about the products or services you can provide.
If you're managing your own Web site or managing sites for clients, chances are you're trying to find a way to keep your site secure. It's getting difficult to go just a week without catching wind of some hacking scandal from the news. There's also a good chance your site is built using either Joomla or WordPress, which is great because there are a variety of extensions available for both platforms to make it easier to keep your site safe.