As you’ve already seen, I’m building more than just a consulting business and I’ve mentioned a few times that marketing a product is very different from marketing services. Since July, I’ve been working on creating a new digital product and there’s been a lot of lessons along the way. Here’s a few tips about leveraging the network you’ve built for more than just referrals.
Last year, we had the opportunity to work with one of our clients to put together a site that did a great job explaining financial planning in plain English. I stress those last few words because most of the financial advisors I've met in my life think that throwing out big words is better than a client who understands what's going on and the strategy involved. While creating that site, we created some prototype financial calculators (with plans to put some more together over time). On February 19th, we released the refined version of those calculators, easily installed into any Joomla Web site.
Late in 2014, it was brought to our attention that having a button on the Web site so our customers could pay their balance would be really helpful. PayPaloffers some payment button options, but I prefer Stripe for credit card processing. Unfortunately, there were no "pay any amount" extensions for Joomla. ... Until now.