Marketing Blogs
Application Software: Mobile App for Financial Advisors
You’re likely looking for ways to differentiate yourself while finding new ways to connect with your clients. You do that with a financial app that gives your customers new ways to make informed decisions. Your own app designed may have been cost-prohibitive...until now.
Marketing Automation: When To Go with Custom Software
Businesses and their customers want flexibility. They want solutions designed just for them. That’s where a custom marketing automation software package can give both the business and their clients just what they want. For example, financial calculators are easy to find and plug right into a website. But many of them are confusing, don’t use everyday language, and drive prospects away. Imagine a financial calculator -- mortgage, loan, investment, savings, etc. -- that uses non-finance language for your average Joe, one that offers answers and insights in addition to the calculation. That’s what customers expect today, and that’s what businesses could be providing.
Anatomy 101: Bringing Your Content to Life (Redux)
When we're working with clients on their applications, they often want to know more about marketing it. Needs vary depending on the purpose of the application we are commissioned to create. That marketing could be internal or external. Let me explain.
Development Diary 5: Plan to Pivot
In this installment, I’m going to talk about something that comes up on many projects: the pivot. Every project starts out with one idea that is believed to be set in stone, but what inevitably happens is a customer starts asking for something no one ever conceived (or that was downplayed for one reason or another). For Compliance Clinic, that was data storage.
How to Know When You Need a Developer Instead of a Designer
When it comes to a digital presence, you want to look good and your first instinct is to find a great Web designer. After all, you're not writing software, so why would you want a developer? As I network with other businesses, I find they tend to fall into two camps: they either believe Web designers are the same as Web developers or they think a Web developer can only write code and can't create a Web site. Well, I'm here to set the record straight.
3 Tips to Dominating the Local Market as a Small Business
As a small business, it can seem like a monumental task to get noticed on the Web. You're competing against huge, multi-national companies with marketing budgets that dwarf your gross revenue. There are options, though, and it's important to find ways to get noticed locally. Market smarter, not harder.
How Not to Derail Your Marketing Plan
Marketing, whether it's a digital product, professional services, or a non-profit movement, is necessary and it requires attention. A marketing strategy, much like a new digital product, requires ongoing maintenance, planning, and adjustments. Here are a few ways to keep your marketing on track.
Marketing Digital Products
Next month, we’ll be covering this topic with more specific details, but I thought it important to provide a broader overview. When you create new online services, you are undergoing digital product development. Like traditional product development which results in a tangible item that you can sell, it’s a process and requires time and patience. But the way you market a digital product differs significantly from marketing traditional products.
A Consistent Message Will Create Your Market
With the myriad of blogs that I’ve written for the site, I sometimes struggle with consistent topics. By that, I mean I’m a developer, but many blogs blur the line between product development, marketing, Web design, and networking. This can lead to confusion about exactly what we do, which has brought me to this: consistency is key.
Treat Your Web Site Like an Investment
Our projects typically fall on the highly-technical end of the spectrum (in case last week’s blog hadn’t already made that abundantly clear) and represent a much more significant investment for a company, but even the much commonplace “brochure site” which is often your first point of contact in sales is an important part of your marketing efforts.
Make Your Web Site Do the Work
When it comes to email marketing, people often tell me its a chore to produce quality content for both your Web site and an email newsletter. Which is true and also the reason you make sure that content is in sync. That said, you don't have to duplicate your efforts; you only have to produce the content for your Web site and automate sending the latest blog to your email marketing list. Keep reading to find out how surprisingly easy it is.
Setting Up Your Automated Marketing For Success
Marketing automation is a term being tossed around by digital marketers. While you certainly want to have a qualified professional supercharge your marketing, there are some things you can do to get things rolling and streamline the process to make it easier to hit the ground running.