What Can You Do to Protect Your Company?

What Can You Do to Protect Your Company?

This week, it's time for information about digital security and what you can do about it. When I previously discussed security, I mentioned that the tone when people talk about digital security, privacy, and recently hacked companies is dire, but I want to focus on what you can do about it. Recently, Entrepreneur published two great articles on the topic, one broadly covering the topic and the other specifically addressing the issue of employee theft.

Read more

There's More to Business than Doing Business

There's More to Business than Doing Business

The past few months have been hectic (the good kind), but, now that I'm able to breathe a bit, I get reminded that I need to do things besides just work. I've probably said it a few times in the past, but when you get down in your work it's easy to forget. Last month, I learned I was nominated and named a finalist in the Phoenix Business Journal's Top Tech Exec awards. With a project winding down and a free weekend, I decided it would be a good time to get out and reflect a bit.

Read more

Scalability is Essential to Planning

Scalability is Essential to Planning

When it comes to crafting a platform for a new business, concept, or digital product, it's easy to find developers that claim they can build you the best system. Hit up oDesk or any freelancing site, and you'll probably find plenty of people at bargain prices. When you do, however, ask yourself whether it's worth building your entire business on a bargain when your goal is to do more or "scale up".

Read more

Marketing Week: SEO, PPC, & Other Alphabet Soups

Marketing Week: SEO, PPC, & Other Alphabet Soups

I'm often asked about my opinion on search engine optimization (SEO) and paid online advertising (usually pay-per-click or PPC ad campaigns). The short answer is that it can certainly help, but ultimately you should make the decision based on what your business needs are.

Read more

How Does Your Web Team Approach Security?

How Does Your Web Team Approach Security?

Security was on everyone's mind last year, including mine. One of the things I was keenly aware of was that most people talk about it fearfully - including me. I wanted this article to be different. We all know there are people out there who want our information - that hasn't changed. As a web development company, however, we must do our part to make obtaining that information more difficult.

Read more

Nights Out for Cause can Recharge Your Batteries

Nights Out for Cause can Recharge Your Batteries

Plenty of things can change in a week and I find it easy to forget I need to do things besides work when deadlines are looming, but I made sure to take time out for some important events last week. Thanks to some great events that carried celebration through the weekend, I hit the ground running on Monday.

Read more

New Plugins for Financial Advisors Released!

New Plugins for Financial Advisors Released!

Last year, we had the opportunity to work with one of our clients to put together a site that did a great job explaining financial planning in plain English. I stress those last few words because most of the financial advisors I've met in my life think that throwing out big words is better than a client who understands what's going on and the strategy involved. While creating that site, we created some prototype financial calculators (with plans to put some more together over time). On February 19th, we released the refined version of those calculators, easily installed into any Joomla Web site.

Read more

Web Week: The Biggest Challenges for Ecommerce Businesses

Web Week: The Biggest Challenges for Ecommerce Businesses

Getting an ecommerce site up and running is anything but a small feat. There's products information, descriptions and photos, pricing considerations, not to mention the typical stuff you need for a Web site (policies, company profile, awesome landing page). It's easy to get caught up in the excitement of launching and forget to plan for the things that come after.

Read more

Last Month in Security News

Last Month in Security News

It seems like there's a data breach at some large company nearly every day. I'd rather my readers be informed, but I don't want to dwell on the events themselves. In our third series to launch in the new year, we'll be summarizing some of the events and let you know about fixes that may apply to you. You may already be aware, but it's important to stay on top of fixes for both your home and work computers to prevent problems. So, last month in security news...

Read more

Music Week: Tunes for the Productive Audiophile

Music Week: Tunes for the Productive Audiophile

I'm a music nut. I love all genres and I'm often slow to answer my phone because I need to mute the music streaming out of my tablet station behind me in my home office. This may not have much to do with business, but does everything have to? This is a new monthly blog segment in which I'll be talking about non-business things and how they link to your business.

Read more

Web Week: What's on the Horizon for Small Business?

Web Week: What's on the Horizon for Small Business?

It's no surprise that technology is on everyone's mind, particularly small businesses who face a unique challenge. In order to stay relevant, they need to update their technology, but often that means bootstrapping a solution better suited to large enterprises or costly custom development. Neither is appealing to small businesses who often have small technology budgets. The solution lies in MVP.

Read more

Marketing Week: Expert Predictions for 2016

Marketing Week: Expert Predictions for 2016

This week, we'll be holding our first training workshop to help small business owners entrepreneurs with their email marketing. During the rise of social media, you may have heard "email marketing is dead". Well, I assure you it's not - and many experts agree with me.

Read more

Last Chance to Sign Up

Last Chance to Sign Up

This is the final week to sign up for our first training workshop. We'll be teaching small business owners and entrepreneurs how to build or increase their email marketing list without adding more tasks to their plate. Interested in email marketing in 2016? We'll help you get started and build your list or grow your existing list doing the same things you're already doing - networking with other business owners.

You can register online at www.tektalk.co.

Read more

Something New is Coming!

Something New is Coming!

Many small businesses get overwhelmed when faced with all the components necessary for a successful marketing plan. They hear about SEO and social media and email marketing, but it's daunting (and expensive) to implement a complete marketing solution or to break it up into manageable pieces. To help our fellow entrepreneurs out, we are now offering hands-on workshops which break up the marketing into something less daunting.

Beginning with our first session in January, we will begin hosting hands-on training workshops which help small business owners and entrepreneurs leverage technology to help their business without adding to their to-do list. The format is simple: 60-90 minutes of hands-on training and everyone walks out with the automation taught by the class in place so they can build their business.

Read more

Crafting a Technology Platform to Drive Your Business

Crafting a Technology Platform to Drive Your Business

In my previous blog, I talked about how we updated our client's technology platform and increased their site's visibility and conversion. Marketing was just one aspect of that project and it all tied together with necessary upgrades to address new regulations and reporting in the mortgage industry. We needed to meet a specific deadline to update the forms their platform generates.

Read more

Increasing the Visibility of What You Have to Offer

Increasing the Visibility of What You Have to Offer

I don't often blog about our accomplishments, but I wanted to this time. We recently rolled out an update for one of our clients, coordinating major upgrades to their technology platform (the application itself that drives their business), deployment process (how we get that application to their servers), and an entirely new marketing site. Needless to say, it was big deal and we've learned something about marketing and technology.

Read more

Filling Your Funnel from Conversations

Filling Your Funnel from Conversations

At one of my events this week, there was an great discussion on ways to keep "filling the funnel" during the busy season. We all have those times when we forget about nurturing prospects and business development because we're heads-down working in our business. That doesn't mean marketing has to stop. As a business owner, you're always marketing anyway - why not let your conversations lead right into your online efforts.

Read more

How Gamifying My Day Helped My Business

How Gamifying My Day Helped My Business

Well, maybe not literally, but I started to really focus on getting things done after a great presentation by Nicole Spracale, a management consultant and executive coach I met during my involvement at the Tempe Chamber. The presentation was about time management and productivity and, at the time, I was struggling to get everything done because so much was happening at once. After the presentation, I started looking for a to-do list manager that worked for me.

Read more

Anatomy 101: Remembering Who the Site is For

Anatomy 101: Remembering Who the Site is For

When you embark on the journey of creating something, it's important to remember your audience. Whether it's coming up with a great blog or presentation, a re-designed or completely new Web site, or a brand new product or service, it's important to keep in mind that, without an audience, you're really just talking to yourself. 

Read more