Scalability is Essential to Planning

Scalability is Essential to Planning

When it comes to crafting a platform for a new business, concept, or digital product, it's easy to find developers that claim they can build you the best system. Hit up oDesk or any freelancing site, and you'll probably find plenty of people at bargain prices. When you do, however, ask yourself whether it's worth building your entire business on a bargain when your goal is to do more or "scale up".

Marketing Week: SEO, PPC, & Other Alphabet Soups

Marketing Week: SEO, PPC, & Other Alphabet Soups

I'm often asked about my opinion on search engine optimization (SEO) and paid online advertising (usually pay-per-click or PPC ad campaigns). The short answer is that it can certainly help, but ultimately you should make the decision based on what your business needs are.

How Does Your Web Team Approach Security?

How Does Your Web Team Approach Security?

Security was on everyone's mind last year, including mine. One of the things I was keenly aware of was that most people talk about it fearfully - including me. I wanted this article to be different. We all know there are people out there who want our information - that hasn't changed. As a web development company, however, we must do our part to make obtaining that information more difficult.

Nights Out for Cause can Recharge Your Batteries

Nights Out for Cause can Recharge Your Batteries

Plenty of things can change in a week and I find it easy to forget I need to do things besides work when deadlines are looming, but I made sure to take time out for some important events last week. Thanks to some great events that carried celebration through the weekend, I hit the ground running on Monday.