First Rule of Marketing: Show Up

Marketing products and marketing services each require two very different approaches. In the former, your customers get something tangible that they can hold in their hands and evaluate quantitatively. The latter is more subjective and your customers must rely on qualitative criteria to determine if they will give you a good or bad review. When it comes to services, people buy from people they like. Seeing your face plastered on a billboard or in an ad on a Web site, email, or newspaper isn't going to have as much sway with them. Which brings me to this headline and the fact that the first rule is to just show up.

Customer Relationship Management for the Solopreneur

I've been getting a lot of questions about CRM (Customer Relationship Management) applications lately and, not having found the right solution for myself just yet, I wanted to pass on some ways to make it easier to keep up with projects and opportunities. It seems like most of the CRMs that are available are are cost-prohibitive for small businesses. It is possible to bring together a number of different services and keep the costs down, but my goal here is to find a CRM which is both easy to use and offers the tools available to enterprise users, but is still affordable to the solo consultant or small business.

Anatomy 101: What Do You Do?

Since founding Sol Minion Development, I've been to dozens of networking events. Each time, the same question came up: "So, what do you do?" There's plenty of ways to answer this question and plenty of techniques. I've tried several of them, but it's hard to define what we do succinctly. After a little over two years and using the "Twitter Approach", I whittled it down: We solve business challenges using software. The challenges could be just about anything, from marketing to operations to customer service, but it's all solved in some way by software. So, what do you do?

Marketing Made Easy(ier)

As someone in the industry, I know that content is king. I hear it daily. I also know that I don't have an enterprise-level marketing budget, but need to routinely take care of some menial marketing tasks - tasks which take time, but really don't have to. Email newsletters and social media are two marketing channels which integrate well with your Web site, drive traffic, and keeps your business in front of your customers.