The Key to Social Media Marketing

The Key to Social Media Marketing

When I'm out networking, people always tell me they aren't sure how to use social media for marketing. It can be intimidating and involves a great deal of experimentation to find the right mix of content, not to mention the fact that every business is different. I've found two questions need to be answered to point marketers in the right direction. First, what is important to you? Second, who are you trying to reach?

Bugs and Enhancements and Features! Oh My!

Bugs and Enhancements and Features! Oh My!

With this article, I'll continue a series on the lexicon of app development. In this post, I'll cover something that comes up during many stages of a project, particularly Web applications. When we talk about Web sites, software, and apps, developers often reference "bugs" in the code or mention "enhancements" or "features". If you'd like to know more about the difference, you should keep reading.

3 Easy Ways to Help Secure Your Web Site

There's been a lot happening in the news recently about stolen passwords, breaking into sites, and other illicit activity. It's important to understand that it's not if you get targeted, it's when. Unfortunately, this is the simple truth of living and doing business in the Internet age. While you may not be able to stop every attempt, it is possible to protect your Web site with some simple steps and easy to install software.

Web Whatchamacallit: What Is It You Really Need?

Web Whatchamacallit: What Is It You Really Need?

I often forget that, when I'm in "developer mode", I speak a language foreign to many people. For that reason, this is will be my first article discussing concepts and/or jargon that come up frequently during or about projects. First, you may find it helpful to know that when developers talk about Web sites, Web applications, and mobile apps, we are referring to three different, albeit related, types of projects. Carry on if you'd like to find out more.