Anatomy 101: What Do You Do?

Since founding Sol Minion Development, I've been to dozens of networking events. Each time, the same question came up: "So, what do you do?" There's plenty of ways to answer this question and plenty of techniques. I've tried several of them, but it's hard to define what we do succinctly. After a little over two years and using the "Twitter Approach", I whittled it down: We solve business challenges using software. The challenges could be just about anything, from marketing to operations to customer service, but it's all solved in some way by software. So, what do you do?

Marketing Made Easy(ier)

As someone in the industry, I know that content is king. I hear it daily. I also know that I don't have an enterprise-level marketing budget, but need to routinely take care of some menial marketing tasks - tasks which take time, but really don't have to. Email newsletters and social media are two marketing channels which integrate well with your Web site, drive traffic, and keeps your business in front of your customers.

3 Questions Clingy Customers Want Answered

What's the first thing people see when they look you or your business up online? Your Web site's home page should seek out and grab hold of clingy customers, not repel them like Bounce does static. If Google is saying you bounce too much, there are some ways to reduce it. When someone lands on your site and can't find some compelling reasons to stick around right away, they're gone (or they "bounce") and you probably won't see them again. When it comes to landing pages, it's vital to immediately answer three questions: "who are you", "what do you do", and "who says so".

Why Does Open Source Software Matter to You?

I've talked about development projects and how we create customized, proprietary software for our clients. We do that by leveraging the open source software community which lets us build great software faster and with widely-used libraries that are designed to be reused and, as such, are tested quite thoroughly. Open source benefits our clients in three very important ways: better quality, shorter timelines, and lower costs.