Three Signs it Might Not be the Right Developer

Three Signs it Might Not be the Right Developer

Too often, I meet people who started a project with another designer or developer and have spent a lot of money and still aren't happy with the result (or haven't even seen a result). Business owners are great at what they do: running their business. If they don't have a background in Web technologies and digital marketing practices, it's hard to figure out who to listen to. So, here are three phrases that should be red flags and trigger a deeper evaluation of the individual or company you're interviewing to create your Web site.

The Difference Between Design and Development

The Difference Between Design and Development

When it comes to a digital presence, you want to look good and your first instinct is to find a great Web designer. After all, you're not writing software, so why would you want a developer? As I network with other businesses, I find they tend to fall into two camps: they either believe Web designers are the same as Web developers or they think a Web developer can only write code and can't create a Web site. Well, I'm here to set the record straight.

Anatomy 101: Process Behind the Project

When it comes to solving our client's business challenges with software, there's a lot that has to happen to make it a reality. The first stage is the proposal and we want our estimate to be as accurate as possible so the client can plan accordingly. To that end, when planning out a custom solution, we focus on four key items: keeping the timeline short, prioritizing features, talking about our client's problems, and talking about the end result.

First Rule of Marketing: Show Up

Marketing products and marketing services each require two very different approaches. In the former, your customers get something tangible that they can hold in their hands and evaluate quantitatively. The latter is more subjective and your customers must rely on qualitative criteria to determine if they will give you a good or bad review. When it comes to services, people buy from people they like. Seeing your face plastered on a billboard or in an ad on a Web site, email, or newspaper isn't going to have as much sway with them. Which brings me to this headline and the fact that the first rule is to just show up.