What Can You Do to Protect Your Company?

What Can You Do to Protect Your Company?

This week, it's time for information about digital security and what you can do about it. When I previously discussed security, I mentioned that the tone when people talk about digital security, privacy, and recently hacked companies is dire, but I want to focus on what you can do about it. Recently, Entrepreneur published two great articles on the topic, one broadly covering the topic and the other specifically addressing the issue of employee theft.

Scalability is Essential to Planning

Scalability is Essential to Planning

When it comes to crafting a platform for a new business, concept, or digital product, it's easy to find developers that claim they can build you the best system. Hit up oDesk or any freelancing site, and you'll probably find plenty of people at bargain prices. When you do, however, ask yourself whether it's worth building your entire business on a bargain when your goal is to do more or "scale up".

Marketing Week: SEO, PPC, & Other Alphabet Soups

Marketing Week: SEO, PPC, & Other Alphabet Soups

I'm often asked about my opinion on search engine optimization (SEO) and paid online advertising (usually pay-per-click or PPC ad campaigns). The short answer is that it can certainly help, but ultimately you should make the decision based on what your business needs are.