A Consistent Message Will Create Your Market

A Consistent Message Will Create Your Market

With the myriad of blogs that I’ve written for the site, I sometimes struggle with consistent topics. By that, I mean I’m a developer, but many blogs blur the line between product development, marketing, Web design, and networking. This can lead to confusion about exactly what we do, which has brought me to this: consistency is key.

Network Like a Gardener

Network Like a Gardener

Marketing has taken on a new level of complexity these days. Between social media, SEO, and email, we often forget that it's not always about selling (at least not constantly). Many of us, myself included, market during face-to-face opportunities. It's important to not let those connections fall through the cracks. We never know where that next big project is going to come from.

Security Should Never Be Ruled Out

Security Should Never Be Ruled Out

We recently started to map out a proposal for a new project. This particular project meant working around an existing relationship with a staff developer who maintains a version of the app for another platform. As we moved through the process of crafting a proposal to meet their needs, a number of questions came up, including the question about security.

Treat Your Web Site Like an Investment

Treat Your Web Site Like an Investment

Our projects typically fall on the highly-technical end of the spectrum (in case last week’s blog hadn’t already made that abundantly clear) and represent a much more significant investment for a company, but even the much commonplace “brochure site” which is often your first point of contact in sales is an important part of your marketing efforts.