When we're working with clients on their applications, they often want to know more about marketing it. Needs vary depending on the purpose of the application we are commissioned to create. That marketing could be internal or external. Let me explain.
We’ve all heard it before: breaking up is hard to do. Whether it’s a personal or professional relationship, pulling the plug on an arrangement that’s no longer working for you can be pretty tough, especially when there’s something important hanging on the line. In the case of web projects, you can feel intimidated to end a relationship with your developer for various reasons. But there may come a point when you have to fire your developer and go in a different direction. How do you know when that time has come? Keep reading.
Planning your web project takes time and lots of research, but once you’re done, the real work begins. However, most people don’t really know what should be happening during their web projects. Most follow an intricate, yet fluid, construction and execution process. In this article, we’ll go over what you should expect.
Creating something that is accessible globally via the Internet is essential for almost every business in operation today. The type of project you need depends on the industry you are in and what your ideal target audience needs from your web application. Picking the right partner is something you have to consider very closely.
Over the last couple blogs, we’ve touched on the importance of selecting the right type of project for your web needs. The first step is to determine whether or not you need a website or a web application. Here’s a quick and simple way to do that.
In our last blog, I went over the importance of making goals with your web projects. However, before you can start making goals, you have to know exactly what type of project you’re going to be creating. With so many options available today, you have a choice to make: you can either go Wordpress or you can custom-build your project. But which is better? Well, that depends on a few different factors. Below are just a few things to consider when thinking about going WordPress or custom-build.
Making the decision to start a web project can seem overwhelming. There’s so much to know: audience, SEO, and catchy domain names are just a few. And unless you’re a web developer, it’s hard to sift through all the advice and add-ons to figure out exactly what you need. In this blog, we’re going to outline the four goals you need to set before you start your web project.
Recently, businesses and organizations in the Phoenix area were subjected to a series of frivolous lawsuits under the Americans with Disabilities Act (ADA). These were frivolous in the sense that it someone simply drove around measuring signs or browsed the Internet looking for any minor item they could. No formal complaints were ever filed and no one was given the opportunity to remedy the situation, they were just given a dollar figure to settle with and they'd be left alone. Unfortunately, many businesses paid up. Thankfully, the Arizona Legislature stepped in and put a stop to this.
In the last of our three-part series on cyber-security, we're going to talk about how you can create a culture of security to prepare your employees to avoid the single biggest threat: human error.
Last week, we outlined some of the reasons cyber-security matters for small business. This week, we're going to provide you with some basic tools to help secure your Web site.
Recently, I attended a Cyber-Security Summit organized by the Arizona Technology Council. After attending many of these events in the past few years and through conversations at the many events I’ve attended, it’s clear this is still an important topic of education for small businesses. I’ll try to cover, not just the reasons for concern (hopefully without scaring anyone into giving up their smart phone entirely), but also some tips on how to prepare your small business for the ever-changing cyber-security threats.
When building an ecommerce site, there's a lot of nuances that need to be taken into account, from what to charge for shipping (and how to determine the fees you pass on to the customer) to charging for sales tax. Collection of sales tax is one item that can't be ignored - unless you're happy to pay large sums in monetary penalties because you didn't collect and/or pay enough. This week, we'll cover a bit about sales tax considerations when launching an Arizona-based ecommerce business.
In this installment, I’m going to talk about something that comes up on many projects: the pivot. Every project starts out with one idea that is believed to be set in stone, but what inevitably happens is a customer starts asking for something no one ever conceived (or that was downplayed for one reason or another). For Compliance Clinic, that was data storage.
Security was a hot topic in 2016 (and 2015 and, to some extent, 2014), but it seems that we see news of a data breach almost daily. Consumers are often more savvy (or at least more paranoid) when it comes to online purchases. Attacks on small businesses are increasing because hackers know these are the weakest links. Here are a few tips to make sure you aren't their next victim.
Ecommerce was big this year, with sales reach $3.45 billion dollars (Fortune). If you’re planning to sell online and get a piece of the pie for next year, you should start your planning now. Keep reading for some more information about what your site needs to have to survive in 2017.
When it comes to a digital presence, you want to look good and your first instinct is to find a great Web designer. After all, you're not writing software, so why would you want a developer? As I network with other businesses, I find they tend to fall into two camps: they either believe Web designers are the same as Web developers or they think a Web developer can only write code and can't create a Web site. Well, I'm here to set the record straight.
By far the most common oversight by clients (and often by inexperienced developers) is the long-term solution. We start projects so they can be finished, so that means that the project has to “live” somewhere for the foreseeable future, right? Most clients gloss over this need assuming the developer will take care of it. Other times, they wait until the day before the launch to find out the Developer didn’t plan. In the worst cases, the client has no idea where their digital product lives and the developer goes AWOL. It’s important to be a part of this planning from the beginning.
As you’ve already seen, I’m building more than just a consulting business and I’ve mentioned a few times that marketing a product is very different from marketing services. Since July, I’ve been working on creating a new digital product and there’s been a lot of lessons along the way. Here’s a few tips about leveraging the network you’ve built for more than just referrals.
As a small business, it can seem like a monumental task to get noticed on the Web. You're competing against huge, multi-national companies with marketing budgets that dwarf your gross revenue. There are options, though, and it's important to find ways to get noticed locally. Market smarter, not harder.
Marketing, whether it's a digital product, professional services, or a non-profit movement, is necessary and it requires attention. A marketing strategy, much like a new digital product, requires ongoing maintenance, planning, and adjustments. Here are a few ways to keep your marketing on track.