Last month, I talked about advantages of search engine optimization (SEO) and pay-per-click (PPC) advertising and how each may fit into your marketing plan. I'm going to focus a bit more this month on some things you can do yourself to help with SEO. We all have budgets and professional digital marketing agencies, while expensive, are well worth their fees.
When it comes to SEO and marketing online, we're all subject to the whim of the search engines. One of the biggest struggles for any marketer is knowing what keywords to use, where their site ranks, and what similar keywords might also be useful. Here are three tools available that can give any marketer some extra insight.