Businesses and their customers want flexibility. They want solutions designed just for them. That’s where a custom marketing automation software package can give both the business and their clients just what they want. For example, financial calculators are easy to find and plug right into a website. But many of them are confusing, don’t use everyday language, and drive prospects away. Imagine a financial calculator -- mortgage, loan, investment, savings, etc. -- that uses non-finance language for your average Joe, one that offers answers and insights in addition to the calculation. That’s what customers expect today, and that’s what businesses could be providing.
Your cash flow strategy does not have to begin and end with a grumpy CFO making demands. When you integrate Sales, Operations, and Finance by managing the automatic flow of information and triggering key events, your business will develop healthy cash flow strategies with custom software. Let’s take a look at the first area: Sales.