Accessibility Standards: Is Your Site Compliant?

Accessibility Standards: Is Your Site Compliant?

Recently, businesses and organizations in the Phoenix area were subjected to a series of frivolous lawsuits under the Americans with Disabilities Act (ADA). These were frivolous in the sense that it someone simply drove around measuring signs or browsed the Internet looking for any minor item they could. No formal complaints were ever filed and no one was given the opportunity to remedy the situation, they were just given a dollar figure to settle with and they'd be left alone. Unfortunately, many businesses paid up. Thankfully, the Arizona Legislature stepped in and put a stop to this.

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How Not to Derail Your Marketing Plan

How Not to Derail Your Marketing Plan

Marketing, whether it's a digital product, professional services, or a non-profit movement, is necessary and it requires attention. A marketing strategy, much like a new digital product, requires ongoing maintenance, planning, and adjustments. Here are a few ways to keep your marketing on track.

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Development Diary: Silence Never Says Anything

Development Diary: Silence Never Says Anything

Up until now in this series, we’ve primarily talked about what goes into building the application. There’s more to building a new online service than creating the functional pieces of the platform. As with everything, you must market it. In the beginning, this doesn't have to be perfect or fancy - it just needs to provide information consistent with the product itself.

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Marketing Digital Products

Marketing Digital Products

Next month, we’ll be covering this topic with more specific details, but I thought it important to provide a broader overview. When you create new online services, you are undergoing digital product development. Like traditional product development which results in a tangible item that you can sell, it’s a process and requires time and patience. But the way you market a digital product differs significantly from marketing traditional products.

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Treat Your Web Site Like an Investment

Treat Your Web Site Like an Investment

Our projects typically fall on the highly-technical end of the spectrum (in case last week’s blog hadn’t already made that abundantly clear) and represent a much more significant investment for a company, but even the much commonplace “brochure site” which is often your first point of contact in sales is an important part of your marketing efforts.

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