Treat Your Web Site Like an Investment

Treat Your Web Site Like an Investment

Our projects typically fall on the highly-technical end of the spectrum (in case last week’s blog hadn’t already made that abundantly clear) and represent a much more significant investment for a company, but even the much commonplace “brochure site” which is often your first point of contact in sales is an important part of your marketing efforts.

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Make Your Web Site Do the Work

Make Your Web Site Do the Work

When it comes to email marketing, people often tell me its a chore to produce quality content for both your Web site and an email newsletter. Which is true and also the reason you make sure that content is in sync. That said, you don't have to duplicate your efforts; you only have to produce the content for your Web site and automate sending the latest blog to your email marketing list. Keep reading to find out how surprisingly easy it is.

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2 Ways to Make Blogging Less of a Chore

2 Ways to Make Blogging Less of a Chore

This is one of those odd 5th Mondays where I don't need to follow a specific editorial calendar. Since this week (almost) marks halfway through the year, I decided to reflect a bit on how I've stuck with my plan to get one blog out every week so far this year and what you can do with your own site to help.

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3 Tips to Design for Everybody

3 Tips to Design for Everybody

Everyone wants their Web site to reach their audience and provide a great experience for their customers and potential customers. Most people believe that the colors matching perfectly or the placement of your best-selling service front-and-center is most important. It is ... visually. What about people that are color blind? Visually-impaired people use the Internet with special software and browser plugins to consume content. Has your ideal design considered them as well?

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Do-it-Yourself Web Site Advice

Do-it-Yourself Web Site Advice

When it comes to any kind of app or Web site, it just needs to work. I was recently approached by someone in my network checking to make sure a connection would be a good referral. The organization has a sizeable Web site which includes event calendars and ecommerce (primarily in the form of registration payments for events), but for a recently designed site I'm left feeling like I time warped back to the 90s.

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Marketing Week: SEO, PPC, & Other Alphabet Soups

Marketing Week: SEO, PPC, & Other Alphabet Soups

I'm often asked about my opinion on search engine optimization (SEO) and paid online advertising (usually pay-per-click or PPC ad campaigns). The short answer is that it can certainly help, but ultimately you should make the decision based on what your business needs are.

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Marketing Week: Expert Predictions for 2016

Marketing Week: Expert Predictions for 2016

This week, we'll be holding our first training workshop to help small business owners entrepreneurs with their email marketing. During the rise of social media, you may have heard "email marketing is dead". Well, I assure you it's not - and many experts agree with me.

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Anatomy 101: Using Stock Photos

Anatomy 101: Using Stock Photos

When it comes to your site, a picture is worth a thousand words, right? Many clients want to use imagery on the site to emphasize their point, but aren't sure what resources are available or how to pick the right photo, illustration, or artwork. Here are a few questions to keep in mind when choosing photos.

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Anatomy 101: Bringing Your Content to Life

Anatomy 101: Bringing Your Content to Life

When we're working with clients on their Web site, they often have an idea of their message but may not know the best way to present that content in a way that engages their customers. Sometimes its the content itself that isn't compelling, other times its simply how that content is presented.

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