It’s that feeling in the pit of your stomach. It’s telling you to go with the best solution, not the cheapest. You’ve felt it before, and now it’s back as you decide between creating your own customized software or buying a pre-built package off the shelf. We know, it’s not an easy decision, and the right answer is different for every business.
Businesses and their customers want flexibility. They want solutions designed just for them. That’s where a custom marketing automation software package can give both the business and their clients just what they want. For example, financial calculators are easy to find and plug right into a website. But many of them are confusing, don’t use everyday language, and drive prospects away. Imagine a financial calculator -- mortgage, loan, investment, savings, etc. -- that uses non-finance language for your average Joe, one that offers answers and insights in addition to the calculation. That’s what customers expect today, and that’s what businesses could be providing.
A digital product is online software that delivers a product or service via a web browser or smartphone app. Ping! Development’s Digital Product Development service offers our clients the ability to generate new revenue streams with these products. While the revenue models for digital products vary, the most common model is the subscription-based plan. Your company may be sitting on this opportunity right now with its existing products and software.
When an existing software solution needs to integrate with another application, we call that a ‘Connected Service.’ The goal is to pull in the power of existing processes to create more efficient business operations. While this might be part of your existing business logic, it is most often an add-on to enhance your processes through outside platforms. For example, an eCommerce system might tie into a supplier’s inventory management software to make order fulfillment faster and keep inventory costs down, thereby benefiting both sides of the equation.
Take the unique and complex way your business operates, and simplify that with custom software. Now make that solution available to your entire workforce and even vendors, suppliers and customers. That is Customized Business Logic, a technical term we use to describe how we develop software to help your business run more efficiently and your employees get more done.
At Ping! Development, we offer Customer Support and Software Maintenance plans as part of our services. Businesses need to view software maintenance in the same way they view maintaining their vehicles and machinery. Lack of a good maintenance plan for software can lead to reduced efficiency, down time, and even security breaches. Keeping software updated will save money and lot of headaches, in the short term and long term.
In our recent blog, Web Design versus Web Development: Information Design, we touched on things you need to consider when developing a new application for your business. In this article, we expand on that. If you’re thinking to yourself, “I’m still not sure exactly what solution I need,” we’ll help you focus in on the answer by looking at types of users and the desired outcomes. We’ll look at internal versus external users, and we’ll dive into outcomes such as marketing, revenue, and operations.
The primary goal of creating and investing in a custom software application for your business is to improve your business -- profitability, efficiency, customer experience, revenues, etc. You know that much. Now, you need to identify what your business really needs so that you can develop the right custom software solution for your users.
In previous posts, we covered the importance of choosing a developer versus a designer and whether to go with a custom built application versus a platform like Wordpress. This first decision between building a website or building a web application is vital. Here, we help make that decision a little easier, and we get you started in thinking about the information you will need to gather from your business processes to build the perfect application.
We’ve all heard it before: breaking up is hard to do. Whether it’s a personal or professional relationship, pulling the plug on an arrangement that’s no longer working for you can be pretty tough, especially when there’s something important hanging on the line. In the case of web projects, you can feel intimidated to end a relationship with your developer for various reasons. But there may come a point when you have to fire your developer and go in a different direction. How do you know when that time has come? Keep reading.
Planning your web project takes time and lots of research, but once you’re done, the real work begins. However, most people don’t really know what should be happening during their web projects. Most follow an intricate, yet fluid, construction and execution process. In this article, we’ll go over what you should expect.
Creating something that is accessible globally via the Internet is essential for almost every business in operation today. The type of project you need depends on the industry you are in and what your ideal target audience needs from your web application. Picking the right partner is something you have to consider very closely.
Over the last couple blogs, we’ve touched on the importance of selecting the right type of project for your web needs. The first step is to determine whether or not you need a website or a web application. Here’s a quick and simple way to do that.
In our last blog, I went over the importance of making goals with your web projects. However, before you can start making goals, you have to know exactly what type of project you’re going to be creating. With so many options available today, you have a choice to make: you can either go Wordpress or you can custom-build your project. But which is better? Well, that depends on a few different factors. Below are just a few things to consider when thinking about going WordPress or custom-build.
In this installment, I’m going to talk about something that comes up on many projects: the pivot. Every project starts out with one idea that is believed to be set in stone, but what inevitably happens is a customer starts asking for something no one ever conceived (or that was downplayed for one reason or another). For Compliance Clinic, that was data storage.
By far the most common oversight by clients (and often by inexperienced developers) is the long-term solution. We start projects so they can be finished, so that means that the project has to “live” somewhere for the foreseeable future, right? Most clients gloss over this need assuming the developer will take care of it. Other times, they wait until the day before the launch to find out the Developer didn’t plan. In the worst cases, the client has no idea where their digital product lives and the developer goes AWOL. It’s important to be a part of this planning from the beginning.
When it comes to product development, whether it's digital or not, there's an on-going conversation between the person behind the actual production and the person guiding the process. This is important because it helps to clarify the vision, validate the work as part of the creation process, and ensure everything stays on track. Unfortunately, it's inevitable that somewhere along the line, a request will be made that impacts the original scope. This is called "scope creep" and it needs to be managed carefully.
This is the first in a new series of monthly blogs which will focus on a single project. The goal isn't to bore you with technical jargon and geeky details. Let's face it, you would get bored. Quickly. My goal is to provide you with insight into what happens when someone has an idea for a new digital platform and what goes into making it a reality.
It's been nearly two years since I first posted my blog "3 Questions Clingy Customers Want Answered", but it still holds true. You might be wondering why I didn't just recycle the blog. If you weren't, well ... I'll tell you anyway - it wouldn't help with my goal to get new content every week this year. I also wouldn't be able to tell you about a recent interaction I had related to answering those questions.
A great many projects are hatched by business owners everywhere, but they don't all become a reality. Just like not all businesses survive the first 5 years, not every project is executed in a way it can be successful. I recently gave a presentation to a group of small business owners about how Web apps are like houses. If you're scratching your head, then keep reading and I'll explain.