When we're working with clients on their applications, they often want to know more about marketing it. Needs vary depending on the purpose of the application we are commissioned to create. That marketing could be internal or external. Let me explain.
When it comes to email marketing, people often tell me its a chore to produce quality content for both your Web site and an email newsletter. Which is true and also the reason you make sure that content is in sync. That said, you don't have to duplicate your efforts; you only have to produce the content for your Web site and automate sending the latest blog to your email marketing list. Keep reading to find out how surprisingly easy it is.
Marketing automation is a term being tossed around by digital marketers. While you certainly want to have a qualified professional supercharge your marketing, there are some things you can do to get things rolling and streamline the process to make it easier to hit the ground running.
This is one of those odd 5th Mondays where I don't need to follow a specific editorial calendar. Since this week (almost) marks halfway through the year, I decided to reflect a bit on how I've stuck with my plan to get one blog out every week so far this year and what you can do with your own site to help.
When it comes to any kind of app or Web site, it just needs to work. I was recently approached by someone in my network checking to make sure a connection would be a good referral. The organization has a sizeable Web site which includes event calendars and ecommerce (primarily in the form of registration payments for events), but for a recently designed site I'm left feeling like I time warped back to the 90s.
This week, we'll be holding our first training workshop to help small business owners entrepreneurs with their email marketing. During the rise of social media, you may have heard "email marketing is dead". Well, I assure you it's not - and many experts agree with me.
This is the final week to sign up for our first training workshop. We'll be teaching small business owners and entrepreneurs how to build or increase their email marketing list without adding more tasks to their plate. Interested in email marketing in 2016? We'll help you get started and build your list or grow your existing list doing the same things you're already doing - networking with other business owners.
You can register online at www.tektalk.co.
Many small businesses get overwhelmed when faced with all the components necessary for a successful marketing plan. They hear about SEO and social media and email marketing, but it's daunting (and expensive) to implement a complete marketing solution or to break it up into manageable pieces. To help our fellow entrepreneurs out, we are now offering hands-on workshops which break up the marketing into something less daunting.
Beginning with our first session in January, we will begin hosting hands-on training workshops which help small business owners and entrepreneurs leverage technology to help their business without adding to their to-do list. The format is simple: 60-90 minutes of hands-on training and everyone walks out with the automation taught by the class in place so they can build their business.
At one of my events this week, there was an great discussion on ways to keep "filling the funnel" during the busy season. We all have those times when we forget about nurturing prospects and business development because we're heads-down working in our business. That doesn't mean marketing has to stop. As a business owner, you're always marketing anyway - why not let your conversations lead right into your online efforts.
As someone in the industry, I know that content is king. I hear it daily. I also know that I don't have an enterprise-level marketing budget, but need to routinely take care of some menial marketing tasks - tasks which take time, but really don't have to. Email newsletters and social media are two marketing channels which integrate well with your Web site, drive traffic, and keeps your business in front of your customers.
It takes time to create content once and there's no reason you can't grab that content from your site and send it out. But you certainly don't want to copy and paste it all yourself when there are tools in MailChimp which can take care of it automatically.
1. RSS-DRIVEN CAMPAIGNS.
RSS, short for Really Simple Syndication, serves up a list of content on demand. Most of the time these go into some RSS reader (either Web-based or App-based - I like Feedly), but you can also create RSS-Driven Campaigns in MailChimp. It checks the RSS feed you set up for the campaign automatically, you just have to set the schedule. When there are new blog posts, an email campaign is sent out to your list. It's important to coordinate the email marketing schedule with your publishing schedule, but it provides an easy way to send out your blog posts automatically. RSS feeds can be created for Joomlaarticles, but if you're using a blogging component extension, such as EasyBlog, it's built in. You can even set up separate campaigns for individual bloggers by creating an RSS-Driven Campaign pointing at the feed for that blogger's posts.