In our last blog, I went over the importance of making goals with your web projects. However, before you can start making goals, you have to know exactly what type of project you’re going to be creating. With so many options available today, you have a choice to make: you can either go Wordpress or you can custom-build your project. But which is better? Well, that depends on a few different factors. Below are just a few things to consider when thinking about going WordPress or custom-build.
Everyone wants their Web site to reach their audience and provide a great experience for their customers and potential customers. Most people believe that the colors matching perfectly or the placement of your best-selling service front-and-center is most important. It is ... visually. What about people that are color blind? Visually-impaired people use the Internet with special software and browser plugins to consume content. Has your ideal design considered them as well?
At one of my events this week, there was an great discussion on ways to keep "filling the funnel" during the busy season. We all have those times when we forget about nurturing prospects and business development because we're heads-down working in our business. That doesn't mean marketing has to stop. As a business owner, you're always marketing anyway - why not let your conversations lead right into your online efforts.
Many small businesses look at a Web site as little more than a necessary cost of doing business. We've heard, more than once, "nobody comes to us because of our Web site" from business owners. The truth is that customers may not come to you because of your Web site, but they will use it to gauge whether they can trust you and to find out more about the products or services you can provide.
If you're managing your own Web site or managing sites for clients, chances are you're trying to find a way to keep your site secure. It's getting difficult to go just a week without catching wind of some hacking scandal from the news. There's also a good chance your site is built using either Joomla or WordPress, which is great because there are a variety of extensions available for both platforms to make it easier to keep your site safe.
When I'm talking with other business owners that are just getting started, I frequently hear how they built their site in WordPress themselves because it's so easy. Every time I hear "WordPress", I cringe a little (usually on the inside, but occasionally it creeps into my outward expressions). We manage WordPress sites for a few of our clients, but we advocate for Joomla. Here are a few reasons why.
Late in 2014, it was brought to our attention that having a button on the Web site so our customers could pay their balance would be really helpful. PayPaloffers some payment button options, but I prefer Stripe for credit card processing. Unfortunately, there were no "pay any amount" extensions for Joomla. ... Until now.
While discussing Web projects with other business owners, I frequently discuss the merits of Joomla versus WordPress. Many are surprised to learn about previously unknown options. Each platform has it's own merits and drawbacks, but this article will focus some lesser known options.
As someone in the industry, I know that content is king. I hear it daily. I also know that I don't have an enterprise-level marketing budget, but need to routinely take care of some menial marketing tasks - tasks which take time, but really don't have to. Email newsletters and social media are two marketing channels which integrate well with your Web site, drive traffic, and keeps your business in front of your customers.
It takes time to create content once and there's no reason you can't grab that content from your site and send it out. But you certainly don't want to copy and paste it all yourself when there are tools in MailChimp which can take care of it automatically.
1. RSS-DRIVEN CAMPAIGNS.
RSS, short for Really Simple Syndication, serves up a list of content on demand. Most of the time these go into some RSS reader (either Web-based or App-based - I like Feedly), but you can also create RSS-Driven Campaigns in MailChimp. It checks the RSS feed you set up for the campaign automatically, you just have to set the schedule. When there are new blog posts, an email campaign is sent out to your list. It's important to coordinate the email marketing schedule with your publishing schedule, but it provides an easy way to send out your blog posts automatically. RSS feeds can be created for Joomlaarticles, but if you're using a blogging component extension, such as EasyBlog, it's built in. You can even set up separate campaigns for individual bloggers by creating an RSS-Driven Campaign pointing at the feed for that blogger's posts.