Accessibility Standards: Is Your Site Compliant?

Accessibility Standards: Is Your Site Compliant?

Recently, businesses and organizations in the Phoenix area were subjected to a series of frivolous lawsuits under the Americans with Disabilities Act (ADA). These were frivolous in the sense that it someone simply drove around measuring signs or browsed the Internet looking for any minor item they could. No formal complaints were ever filed and no one was given the opportunity to remedy the situation, they were just given a dollar figure to settle with and they'd be left alone. Unfortunately, many businesses paid up. Thankfully, the Arizona Legislature stepped in and put a stop to this.

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How to Know When You Need a Developer Instead of a Designer

How to Know When You Need a Developer Instead of a Designer

When it comes to a digital presence, you want to look good and your first instinct is to find a great Web designer. After all, you're not writing software, so why would you want a developer? As I network with other businesses, I find they tend to fall into two camps: they either believe Web designers are the same as Web developers or they think a Web developer can only write code and can't create a Web site. Well, I'm here to set the record straight.

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How Not to Derail Your Marketing Plan

How Not to Derail Your Marketing Plan

Marketing, whether it's a digital product, professional services, or a non-profit movement, is necessary and it requires attention. A marketing strategy, much like a new digital product, requires ongoing maintenance, planning, and adjustments. Here are a few ways to keep your marketing on track.

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Marketing Digital Products

Marketing Digital Products

Next month, we’ll be covering this topic with more specific details, but I thought it important to provide a broader overview. When you create new online services, you are undergoing digital product development. Like traditional product development which results in a tangible item that you can sell, it’s a process and requires time and patience. But the way you market a digital product differs significantly from marketing traditional products.

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Treat Your Web Site Like an Investment

Treat Your Web Site Like an Investment

Our projects typically fall on the highly-technical end of the spectrum (in case last week’s blog hadn’t already made that abundantly clear) and represent a much more significant investment for a company, but even the much commonplace “brochure site” which is often your first point of contact in sales is an important part of your marketing efforts.

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3 Questions Clingy Customers Still Want Answered

3 Questions Clingy Customers Still Want Answered

It's been nearly two years since I first posted my blog "3 Questions Clingy Customers Want Answered", but it still holds true. You might be wondering why I didn't just recycle the blog. If you weren't, well ... I'll tell you anyway - it wouldn't help with my goal to get new content every week this year. I also wouldn't be able to tell you about a recent interaction I had related to answering those questions.

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Make Your Web Site Do the Work

Make Your Web Site Do the Work

When it comes to email marketing, people often tell me its a chore to produce quality content for both your Web site and an email newsletter. Which is true and also the reason you make sure that content is in sync. That said, you don't have to duplicate your efforts; you only have to produce the content for your Web site and automate sending the latest blog to your email marketing list. Keep reading to find out how surprisingly easy it is.

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Setting Up Your Automated Marketing For Success

Setting Up Your Automated Marketing For Success

Marketing automation is a term being tossed around by digital marketers. While you certainly want to have a qualified professional supercharge your marketing, there are some things you can do to get things rolling and streamline the process to make it easier to hit the ground running.

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3 Tips to Design for Everybody

3 Tips to Design for Everybody

Everyone wants their Web site to reach their audience and provide a great experience for their customers and potential customers. Most people believe that the colors matching perfectly or the placement of your best-selling service front-and-center is most important. It is ... visually. What about people that are color blind? Visually-impaired people use the Internet with special software and browser plugins to consume content. Has your ideal design considered them as well?

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Marketing Week: SEO Tips & Tricks

Marketing Week: SEO Tips & Tricks

Last month, I talked about advantages of search engine optimization (SEO) and pay-per-click (PPC) advertising and how each may fit into your marketing plan. I'm going to focus a bit more this month on some things you can do yourself to help with SEO. We all have budgets and professional digital marketing agencies, while expensive, are well worth their fees.

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Do-it-Yourself Web Site Advice

Do-it-Yourself Web Site Advice

When it comes to any kind of app or Web site, it just needs to work. I was recently approached by someone in my network checking to make sure a connection would be a good referral. The organization has a sizeable Web site which includes event calendars and ecommerce (primarily in the form of registration payments for events), but for a recently designed site I'm left feeling like I time warped back to the 90s.

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Marketing Week: SEO, PPC, & Other Alphabet Soups

Marketing Week: SEO, PPC, & Other Alphabet Soups

I'm often asked about my opinion on search engine optimization (SEO) and paid online advertising (usually pay-per-click or PPC ad campaigns). The short answer is that it can certainly help, but ultimately you should make the decision based on what your business needs are.

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New Plugins for Financial Advisors Released!

New Plugins for Financial Advisors Released!

Last year, we had the opportunity to work with one of our clients to put together a site that did a great job explaining financial planning in plain English. I stress those last few words because most of the financial advisors I've met in my life think that throwing out big words is better than a client who understands what's going on and the strategy involved. While creating that site, we created some prototype financial calculators (with plans to put some more together over time). On February 19th, we released the refined version of those calculators, easily installed into any Joomla Web site.

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Marketing Week: Expert Predictions for 2016

Marketing Week: Expert Predictions for 2016

This week, we'll be holding our first training workshop to help small business owners entrepreneurs with their email marketing. During the rise of social media, you may have heard "email marketing is dead". Well, I assure you it's not - and many experts agree with me.

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Increasing the Visibility of What You Have to Offer

Increasing the Visibility of What You Have to Offer

I don't often blog about our accomplishments, but I wanted to this time. We recently rolled out an update for one of our clients, coordinating major upgrades to their technology platform (the application itself that drives their business), deployment process (how we get that application to their servers), and an entirely new marketing site. Needless to say, it was big deal and we've learned something about marketing and technology.

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Anatomy 101: Template Design vs Custom Design

Anatomy 101: Template Design vs Custom Design

When it comes to a Web site, there are many avenues to choosing the right design. We specialize in custom designs unique to each client. In some cases, either due to budgetary constraints or simply because custom design doesn't make sense, we get involved in a project where a pre-made template is purchased and used for the Web site. Each project is handled differently and there is often some confusion on what it means when purchasing a template versus a custom design.

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