It’s that feeling in the pit of your stomach. It’s telling you to go with the best solution, not the cheapest. You’ve felt it before, and now it’s back as you decide between creating your own customized software or buying a pre-built package off the shelf. We know, it’s not an easy decision, and the right answer is different for every business.
There are plenty of software packages out there for Mortgage and Real Estate pros. But what if your business needs more or you just want to run your business your way, not how some boxed software dictates? What if you have better ideas on how your processes could work, with clients and partners? That’s when you know you’re ready for a custom software solution for your Mortgage or Real Estate business.
Businesses and their customers want flexibility. They want solutions designed just for them. That’s where a custom marketing automation software package can give both the business and their clients just what they want. For example, financial calculators are easy to find and plug right into a website. But many of them are confusing, don’t use everyday language, and drive prospects away. Imagine a financial calculator -- mortgage, loan, investment, savings, etc. -- that uses non-finance language for your average Joe, one that offers answers and insights in addition to the calculation. That’s what customers expect today, and that’s what businesses could be providing.
One of our strengths at Ping! Development is custom software for industries heavy in compliance regulations. One of these industries if the Financial Industry (also sometimes known as Fintech). So, what is involved in developing custom software for the financial industry?
Automate forms across your entire enterprise. Forms, surveys, contracts and other documents can be completely automated, eliminating risks of human error and ensuring that your business doesn’t come to a standstill due to a broken paper trail. Automated forms is another way businesses are using technology to create a great customer experience, eliminate waste and generate operational efficiencies. That improves the top and bottom lines of the profit-and-loss statement, as well as creating customers who become raving fans.
It’s time to get paid. The bottom line of ecommerce is the top line to your business. Ecommerce is essentially the process of collecting payment, quickly, for your products and services. You want this process to be smooth and easy for your customers. In other words, you want a great ecommerce customer experience. Let’s take a look at the trends and best practices of a great ecommerce solution.
Compliance. That word strikes almost as much fear and discomfort as “taxes” does. But it’s just as important to the survival of your business. And, depending on your industry, your custom software may have as many compliance requirements as the business itself. So, let’s take a look at compliance, for both the business and your software, and how the two work together.
Your cash flow strategy does not have to begin and end with a grumpy CFO making demands. When you integrate Sales, Operations, and Finance by managing the automatic flow of information and triggering key events, your business will develop healthy cash flow strategies with custom software. Let’s take a look at the first area: Sales.
If you’re wondering how to develop an app for your business, you’ll want to decide if having an app is the right move in the first place. Let’s review a couple of important considerations and ideas to consider before you head out on the path to creating an app for your business. First, take a look at the business itself.
Small and medium-sized companies have always looked at their goliath competitors with budget envy. “If I only had that kind of money!” Research and development. New processes. Marketing. There are so many ways to grow with the right funds. So, how can a small business compete with these behemoths? Let’s take a look.
Customer Relationship Management (CRM) software helps a business stay in touch with its customers. It has come to be known as “sales” software -- tracking sales activities, proposals, opportunities, and closed business. But a CRM is supposed to do so much more, including marketing communications, order fulfillment and tracking, and more. That’s what makes a custom CRM so valuable -- your business isn’t tied down to the features and specifications of an off-the-shelf CRM package that overlooks those other business functions. Let’s learn more about how you can really leverage a good CRM to make your whole business run better and more profitably.
Two things to consider when it comes to automating your business: first, your competition is doing it, so you don’t want to fall behind; second, there are opportunities to be had with automation. The time is now to automate your business process and take your business to that next level of profits, growth, and efficiency. What does automation involve? Let’s take a look.
A thorough Total Cost of Ownership (TCO) analysis is a great tool to help CEOs and CFOs compare the costs of different software solutions. It takes into account the initial and long-term costs of creating new software for your business. Assuming that you’ve determined that your business is ready for custom software and business automation, your next step is a good cost analysis. Let’s take a look at this model.
Your business is ready to create your own, custom software. Out of the box solutions no longer cut it. Now, you’re considering building your own in-house team versus outsourced software development. Now, we’re biased, but we believe you’ll see why using an in-house team can get out of hand when it comes to costs and training. Let’s expand on that.
Once you’ve figured out that your business is ready for some custom software, your planning is likely to turn to budget. How much will the development of custom software cost your business? First, we’d be remiss if we didn’t ask the obvious question: how much will it cost your company NOT to build out a custom solution? Think of efficiencies, cost reductions, reporting, etc. Those need to figure into your overall cost analysis. So, let’s take a look at some other things you need to consider in calculating the costs of your software.
“If only our software did this one thing!” That’s a common frustration with business owners and their team when working with off-the-shelf software. Pre-built software serves a great need -- it’s ready to go and it’s cheap. However, as businesses grow, they quickly see the need to have a more customized solution. That’s where custom software comes in. What may seem like a significant expense at first quickly turns into an investment, as your software starts to make the whole operation run more efficiently. So, what are we talking about here with this ‘Custom Software’?
Build Loyalty Into Your Application
A digital product is online software that delivers a product or service via a web browser or smartphone app. Ping! Development’s Digital Product Development service offers our clients the ability to generate new revenue streams with these products. While the revenue models for digital products vary, the most common model is the subscription-based plan. Your company may be sitting on this opportunity right now with its existing products and software.
When an existing software solution needs to integrate with another application, we call that a ‘Connected Service.’ The goal is to pull in the power of existing processes to create more efficient business operations. While this might be part of your existing business logic, it is most often an add-on to enhance your processes through outside platforms. For example, an eCommerce system might tie into a supplier’s inventory management software to make order fulfillment faster and keep inventory costs down, thereby benefiting both sides of the equation.
Take the unique and complex way your business operates, and simplify that with custom software. Now make that solution available to your entire workforce and even vendors, suppliers and customers. That is Customized Business Logic, a technical term we use to describe how we develop software to help your business run more efficiently and your employees get more done.